• Designstreams is Giovanna Massoni’s networking, communication & organisation brand name.

    Born in Milan, living and working in Brussels since 20 years, Giovanna is an Italian freelance art and design journalist and independent design consultant. She regularly collaborates with Belgian and international organisations, aiming at promoting and communicating emerging design scenarios with a social and ethical content. Amongst her most significant assignments to date have been: Addict Creative Lab (an international multidisciplinary and multicultural creative network researcher and editor; EOS, environmental integrated communication agency’s associate; Wallonie-Bruxelles Design/Mode promotional concepts and communication (e.g. the creation of a ‘federal’ label – [les belges] for the promotion of Belgian design in the frame of international events, together with Naos design); Saint-Etienne International Design Biennial’s Belgium curatorship, 2006-2008 (France); Wallonie-Bruxelles Design/Mode promotional concepts and communication; DesignSingapore Council exhibition project manager for Italy in the frame of the Milan Design Week 2008. In 2009, she has been consultant for the EESC (European Economic and Social Committee) for the first edition of the sustainable design award “EESC Design ZeroNine”, and preparing the second edition to be launched next November 2010. Amongst her 2010 curatorship major projects: “Fighting the Box - 20 Belgian designers/20 stories behind the products”, co-curated with Dieter Van Den Storm, Centrale électrique, Brussels (BE); “Multiple Plan – Design Crossroads in Belgium”, co-curated With Alok Nandi/Architempo, red dot design museum, Essen (DE); the Belgian stand at the International Design Biennial 2010, Saint-Etienne (FR); "La Belgique des autres", 13 Belgian designers of foreign origins, CIVA-Espace Architecture La Cambre Horta, Brussels (BE).
  • Giovanna Massoni
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